White Label
Your brand, live on
a proven stack
A white label puts your brand on Pixup Play's platform, integrations and back office — the shortest route from an audience to a live casino and sportsbook, with the least capital and no engineering team of your own.
The case
Speed is the whole argument
A white label is not a cheaper turnkey. It is a different trade: you hand over some control of the stack and you get back the one asset nobody can sell you twice.
An audience is perishable. Affiliates, media owners and streamers with traffic this quarter are choosing between launching now on someone else's rails or next year on their own — and the traffic does not wait for the second option.
What you should still refuse to concede is a fee that scales against you. Our platform fee is tiered by volume and starts at 2% of GGR, and game content is passed through at provider cost — so growing does not quietly become the most expensive thing you do.
White Label
What is included
Your brand, end to end
Domain, skin, tone of voice and lobby layout under your name, with a full brand build shipped in 48 hours. Players see your operation, not a platform with a logo swapped in.
The whole game library from day one
180+ integrated game providers and more than 10,000 casino titles, live at launch — with provider revenue share passed through at cost rather than marked up.
A sportsbook, not an afterthought
Our own odds feed covering more than 300,000 events a month with up to 1,000 markets on a single event — the same book our turnkey operators run, not a thinner tier.
One player balance across every vertical
Casino, sportsbook and anything you add later settle into the same wallet, fiat and crypto alike. No internal transfers for the player, no reconciliation for you.
Marketing you run without a developer
The operator CMS gives your team pages, banners, popups, segment targeting and SEO settings directly in the console — no ticket, no sprint, no release window.
Promotions that work across verticals
Define an offer once and apply it to casino and sportsbook together, instead of rebuilding the same campaign twice and reconciling the results afterwards.
Your own back office
Live KPIs, player and KYC management, bonus administration, risk controls and custom reporting — scoped to your brand, on the same data the platform runs on.
Low upfront, tiered afterwards
There is no platform to build and no integration project to fund. Content at provider cost, plus a platform fee from 2% of GGR that comes down as volume goes up.
Which one
White label or turnkey
Take white label when
You have traffic, a market or a brand now, and licensing, payments and compliance groundwork is what stands between you and revenue. The trade is control of the stack for time to market.
Take turnkey when
You hold — or are applying for — your own licence and you want the player relationship and payment contracts in your name. You are buying the engineering you would otherwise have to hire, and keeping the operation.
Turnkey solution →Frequently asked
Questions operators actually ask.
What is a white label casino or sportsbook?
An arrangement where you supply the brand, the marketing and the audience, and the platform, game content and back office come from a provider — so you launch on infrastructure that already exists instead of building your own.
What is the difference between white label and turnkey?
Scope of ownership. With turnkey you hold the licence and the payment contracts and we supply and operate the technology under them. With a white label you launch on our platform and integrations with far less setup, and give up a degree of control over the stack in exchange for speed.
Do I need a gaming licence for a white label?
It depends on the market and how the deal is structured, and it is the first thing to settle rather than the last. Tell us which jurisdictions you intend to take players from and we will map the licensing route with you before you commit to anything.
How fast can I go live?
A full brand build ships in 48 hours and the platform is already running. Realistically the date is set by commercial and compliance onboarding, not by the technology.
Can I run a casino and a sportsbook under one brand?
Yes, and on one player balance. That is the reason the wallet is unified: cross-vertical play is only worth having when the money does not have to be moved between products.
What does a white label cost?
Game content at provider cost, plus a platform fee tiered by volume starting at 2% of GGR. Send us your projected or current monthly GGR and we will map it to a tier.
Get in touch
Let's talk about what your infrastructure should cost.
Send us your current platform terms and monthly GGR. We will come back with a line-by-line comparison against our rate — and tell you plainly if you are already on a better deal.