The Unified iGaming Platform Built for Operator Margin

PAM • Unified Wallet • Casino • Sportsbook • RGS • Bonus Engine • Operator CMS

A modular iGaming platform — player account management, unified wallet, casino, sportsbook, a remote game server, a cross-vertical bonus engine and an operator CMS. Game content at provider cost, plus a platform fee from 2% of GGR.

The published market rate for a casino platform alone is 8–15% of GGR, with content charged on top. Our floor is 2%.

CASINO
SPORTSBOOK
EXCHANGE
PAYMENTS
PixupPlay Logo

What We Offer

Sportsbook Solution

Enterprise-Level Sportsbook Engine with Real-Time Odds, Risk Management, Multi-Markets & In-Play Betting.

Casino Solution

High-Performance Casino Engine with 10,000+ Slots, Live Casino, Jackpots & Customizable Lobby.

Unified Wallet

One Player Balance Across Casino, Sportsbook and Anything You Add Later.

Remote Game Server

Our Own Games, Certified and Ready to Distribute.

Pixup Play Platform Statistics

180+
Integrated Game Providers
10K+
Casino Games Available
300K+
Sports Events Covered Every Month
1,000
Betting Markets Per Event, Peak
100+
Microservices Scaling Independently
48h
To Ship a Full Brand Skin
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Why Operators Move to Pixup Play

  • Launch Without Delays

  • Get your operation live faster with a platform built for speed and execution.

  • Control the Entire Operation

  • Players, payments, products, and performance — all under your control.

  • Scale on Your Terms

  • Add casino, sportsbook, RGS, bonus engine and CMSs as your business grows.

  • Focus on Revenue

  • Built to support the parts of the business that matter most: growth, efficiency, and control.

Technology Is the Line You Can Actually Cut

Gaming tax is set by your jurisdiction. Marketing spend buys volume — cut it and you cut revenue. Payment processing moves in basis points.

Technology is different. It is the one large cost on an operator P&L where the same players, the same volume and the same markets can sit on a materially cheaper stack, with nothing about the player-facing product changing.

Most operators have never benchmarked what they pay for it. We published ours so you can — iGaming Technology Cost Benchmark 2026.

Pixup Play in Numbers

  • From 2% platform fee on GGR, tiered by volume. The published market floor for a casino platform alone is 5–8%.
  • 180+ integrated game providers.
  • 10,000+ casino games available.
  • 300,000+ sports events covered every month, across live and pre-match.
  • Up to 1,000 betting markets on a single event.
  • 100+ microservices, scaling independently.
  • 48 hours to ship a brand skin; 7 days to integrate a game provider or launch a brand on existing integrations.

One wallet across every vertical. A single player balance spanning casino, sportsbook and anything you add later. No internal transfers, no reconciliation between systems, and cross-vertical play that raises lifetime value instead of fragmenting it.

One bonus engine, defined once. Build a promotion once and apply it across casino, sportsbook and future verticals, instead of rebuilding the same offer separately in each system and reconciling the results by hand.

A sportsbook on our own odds feed. Up to 1,000 markets on a single event at millisecond latency, running on infrastructure we built ourselves. No rented feed means no supplier margin on top of yours.

Casino content at provider cost, plus a fee from 2%. Provider revenue share is passed straight through, with a volume-tiered platform fee on top. You can verify the content line with the studios themselves — our fee is the only number you take on our word.

Modules that run independently. Take the full stack or a single component. Replace one without disturbing the others.

Your data, your players. You hold the licence and the player relationship. Full data ownership, not a view into someone else’s database.

A new brand goes live in 7 days when it runs on integrations we already hold. A full brand skin ships in 48 hours. A new game provider is in production in 7 days, and we integrate several in parallel.

Published timelines for the alternatives: 2–8 weeks for a white label launch, 1–4 months for turnkey, 8–18 months for a custom build.

We are not faster because we work harder. Providers are integrated once at the platform layer rather than per brand. A new brand is configuration, not deployment. Branding runs through the CMS without developers. None of that removes licence acquisition or payment onboarding from the critical path — it removes the platform from it.

Each sells standalone and works with the stack you already run.

  • Pixup Play — player account management, unified wallet, casino, sportsbook, bonus engine, operator CMS.
  • Sports Data Feed — live and pre-match odds, match tracker widgets, risk intelligence.
  • Affiliar — RevShare, CPA, hybrid and tiered affiliate management.
  • Gamifly — missions, tournaments, dual-currency reward marketplace.

Frequently Asked Questions

Pixup Play is a modular iGaming platform providing player account management, a unified wallet, casino, sportsbook, a remote game server, a cross-vertical bonus engine and an operator CMS to gambling operators — as a full stack or as individual components alongside an operator’s existing systems.

Game content is charged at provider cost and Pixup Play adds a platform fee starting from 2% of GGR, tiered by volume. Across a typical provider mix an established operator lands near 11% of GGR all in, against a published market benchmark of 15–20%.

Yes. Each component runs independently. Operators commonly start with one module alongside their existing platform and expand once it has proven itself in production.

Seven days, when the brand runs on integrations already in place. A brand requiring new integrations or a new licence takes longer, and that time is spent on the licence and the payment provider rather than on the platform.

Yes. Pixup Play is infrastructure, not a white label. You hold the gaming licence, the player relationship and full ownership of the data.

Let’s Talk About What Your Infrastructure Should Cost

Send us your current GGR split and existing contract terms. We will build the comparison against your actual numbers. If the arithmetic does not favour us, we will say so.

See how our pricing works or check your stack against the 2026 benchmark.