Turnkey Solution
Your licence,
our entire stack
The whole platform assembled, configured and launched under your brand — PAM, unified wallet, casino, sportsbook, RGS, cross-vertical bonus engine, operator CMS and back office, all settling into one player balance. Game content at provider cost, plus a platform fee from 2% of GGR.
The case
Buying a platform is not the same as giving up the operation
Most operators who go turnkey are not short of ambition. They are short of the eighteen months and the engineering payroll that assembling eight systems from parts actually costs.
A turnkey deal removes the integration project. It does not remove your ownership: the licence, the player relationship, the payment contracts and the P&L stay with you. We supply and operate the technology underneath them.
Which means the line worth negotiating hard is the platform fee — because it is the only cost in this arrangement that compounds with every player you win.
Turnkey Solution
What is included
The full module set
Player account management, unified wallet, casino, sportsbook, RGS, cross-vertical bonus engine, operator CMS and back office — not a bundle of separate systems you reconcile, but one balance every vertical settles into.
A brand build, not a re-skin
48 hours to ship a full brand skin: typography, palette, lobby layout and copy under your name — rather than a stock template with your logo dropped into the corner.
Game content at provider cost
180+ integrated game providers and more than 10,000 titles. Provider revenue share is passed through at cost; we do not take a margin on content and then call it a platform fee.
Sportsbook on our own feed
More than 300,000 events every month with up to 1,000 markets on a single event, at millisecond-level latency. Because the feed is ours rather than licensed, there is no supplier margin between you and the price.
Your integrations, wired in
Payment providers, KYC vendors and affiliate tooling connected into the PAM you operate — your contracts, your rates, your data.
One console to run it from
Live KPIs, player and KYC management, bonus administration, risk controls and custom reporting, reading the same data the platform runs on rather than a periodic export.
Multi-brand and multi-market from day one
A second brand or a new market is configuration in the console, not another integration project with another invoice attached.
Modular, so you can take less
Every module also runs standalone against an external PAM and wallet. If you only need the parts you are missing, the turnkey scope narrows and so does the fee.
Which one
Turnkey or white label
Take turnkey when
You hold — or are applying for — your own licence, you want the player relationship and the payment contracts in your name, and you intend to run this as a long-term operation rather than a campaign. You are buying engineering you would otherwise have to hire.
Take white label when
You have an audience or a market now and the licensing, payments and compliance groundwork is what stands between you and revenue. You give up some control over the stack and gain the one thing that is hardest to buy: time.
White label →Frequently asked
Questions operators actually ask.
What is a turnkey iGaming solution?
A complete gaming platform delivered ready to operate — player account management, wallet, casino, sportsbook, bonusing, CMS and back office, integrated and skinned to your brand — so that launching does not require you to build or integrate the stack yourself.
Do I need my own gaming licence?
For a turnkey deal, yes. Pixup Play supplies and operates the technology; the gaming licence, the player relationship and the payment contracts remain with you. If you do not hold a licence yet, tell us which markets you are targeting and we will map the options with you before you commit to anything.
How long does it take to go live?
A full brand skin ships in 48 hours, and the platform itself is already running. In practice the launch date is set by your licence, payment and KYC onboarding rather than by the technology — which is exactly the point of not building it.
What does a turnkey platform cost?
Game content is passed through at provider cost, plus a platform fee tiered by volume that starts at 2% of GGR. Send us your current terms and monthly GGR and we will hold them against ours line for line.
Can I start with only some of the modules?
Yes. Every module runs standalone against an external PAM and wallet, so you can take the parts you are missing and keep what already works.
Can I run more than one brand on it?
Yes. Brands and markets are managed from one console with a shared media library across them, so additional brands are configuration rather than a new build.
Get in touch
Let's talk about what your infrastructure should cost.
Send us your current platform terms and monthly GGR. We will come back with a line-by-line comparison against our rate — and tell you plainly if you are already on a better deal.