- Tiered by volume — the rate falls as GGR rises
- Covers PAM, wallet, bonus engine, CMS and back office
- Published market rate is 8–15%, falling to 5–8% at high volume
Pricing
Three costs, and
we show you all three
Most platform contracts bundle the fee, the content and the feed into one number, which is exactly what makes them hard to benchmark. Ours separates them, because two of the three are pass-through and you should be able to see it.
- Provider revenue share passed straight through
- No margin added between the studio and you
- Verifiable by asking the studios directly
- We built the odds feed, so nothing is rented
- Premium competitions included in the base rate
- Up to 1,000 markets per event, millisecond latency
Volume tiers are set against your actual monthly GGR. Send us your current terms and we will map them to a tier before you commit to anything.
Why it is lower
A cheaper rate, not a thinner product.
A platform fee pays for engineering, infrastructure and integrations. Ours is lower for two structural reasons rather than a promotional one.
We own the parts most platforms rent. The odds feed and the game server are ours, so there is no supplier taking a margin before your share is calculated. That margin is where a large part of the market rate goes.
One platform, not several stitched together. A single wallet and a single bonus engine across every vertical means we are not maintaining duplicate systems and reconciliation between them — and you are not paying for that work.
Frequently asked
Questions operators actually ask.
How much does an iGaming platform cost?
Published rates put a casino platform at 8–15% of GGR for small and mid-sized operators, falling to 5–8% at higher volume, with game content adding 3–8% on top — 15–20% combined. Sportsbook is quoted separately again.
What is Pixup Play's platform fee?
From 2% of GGR, tiered by volume, with game content passed through at provider cost and shown as its own line.
Is game content included?
No, and deliberately so. Provider revenue share is passed through at cost and shown separately, so you can verify it with the studios directly.
Does routing content through an aggregator change the number?
Yes. Rates quoted for direct studio integrations do not include an aggregator; routing the same content through one typically adds 1.5–3 percentage points of GGR.
Are premium sports competitions charged extra?
Not with us — they are in the base rate. Elsewhere they are frequently add-ons, which is one reason a quoted sportsbook rate and an invoiced one differ.
Get in touch
Let's talk about what your infrastructure should cost.
Send us your current platform terms and monthly GGR. We will come back with a line-by-line comparison against our rate — and tell you plainly if you are already on a better deal.