Marketing Freedom, No Developers Required

The Pixup Play CMS lets marketing teams build pages, launch banners and promotions, run targeted popups and manage SEO settings directly in the operator console — without a developer, a deployment or a release window.

Why this is an economic argument, not a convenience one

In most operations, a banner change is a ticket. The ticket is prioritised against product work, scheduled into a sprint, and shipped in a release. A promotion that should have gone live on Friday goes live the following Thursday.

The cost is not the developer hour. It is the promotions that never run because the overhead is not worth it, and the tests that never happen because each variant costs a sprint slot.

Moving that work to marketing changes what your team attempts, not just how fast they execute.

What is included

Drag-and-drop page builder — landing pages and campaign pages without code.

Banners and promotions — live in minutes, scheduled or triggered by segment.

Popups and targeted messaging — by segment, behaviour or campaign.

SEO controls — titles, meta descriptions, structured data and tags per page, without a plugin.

Media library — shared across brands and markets.

Roles and approval workflows — junior staff draft, seniors approve, nobody ships to production by accident.

Frequently asked questions

What is an iGaming CMS?

A content management system built for gambling operators, covering campaign pages, banners, promotional messaging and SEO settings — with the segmentation and multi-brand structure a general-purpose CMS lacks.

Can marketing publish without a developer?

Yes, that is the point. Pages, banners, popups and SEO settings are all managed in the console.

Does it support multiple brands and languages?

Yes. Content is managed per brand and per market from one interface, with a shared media library.

Can I control SEO settings per page?

Yes — titles, meta descriptions, structured data and tags are editable per page and per language.

Is there an approval workflow?

Yes. Roles and permissions separate drafting from publishing, so changes are reviewed before they go live.